After compiling the information onto one page, you can redirect all the old links to the new location. You might also want to consolidate separate posts. To make sure users visit the secure version of your website, it’s best to permanently redirect your content. Similarly, a 301 redirect can be useful when moving from an HTTP to an HTTPS connection. However, 301 redirects will seamlessly take visitors to your new location. If you don’t redirect your URLs, you may quickly lose your current audience. However, keep in mind that it can take time for search bots to discover the new page and associate it with the same ranking.Īdditionally, you may implement 301 redirects if you’re moving to a new domain. Since it will preserve your traffic and backlinks, this redirect can improve your Search Engine Optimization (SEO). In this case, 301 redirects tell search engines that you’re permanently moving the URL. If a post is no longer relevant but still receives traffic, you’ll want to take these users to an updated resource. One of the most common reasons to use a 301 redirect is when you’re deleting old content. Fortunately, 301 redirects are useful when performing a few essential management tasks. Since there are different redirect types, it can be difficult to know which is right for your website. The redirect will seamlessly direct users to the correct pages on your website and prevent them from seeing 404 errors. Whenever someone clicks on the original link, they’ll automatically be taken to a different URL. Instead, it will permanently redirect to a new page. This will inform both search engines and online users that the original resource is no longer available. Meta refresh: Client-side redirect that often appears as a refresh countdown timer.īy far, the most used redirect type is a 301 redirect.308: Permanent redirect that disallows changes from POST to GET request methods.307: Informs search engines that the redirect may periodically update.303: Non-cacheable redirect to temporarily replace content.302: Temporarily redirect to a new URL.301: Permanent redirect from one URL to another.Here are the most common URL redirect types: These codes indicate how the content is being moved. Each one sends a unique HTTP status code from a web server to a browser. There are many other different redirect types as well. 404 errors can occur for a wide variety of reasons, but they almost always lead to a poor User Experience (UX). These “Not Found” errors, otherwise known as 404 errors, inturrupt the browsing experience and can lead to visitors exiting your website.Ī 404 error is an HTTP status code that indicates that the page a user is trying to access does not exist. This automatically redirects the requested URL to a different location.Īs a website owner, you can use a temporary or permanent redirect to prevent your visitors from seeing error pages. Put simply, any redirect will send users and search engines to another web address. To get started, you’ll need to know what redirects are. Let’s get started! An Introduction to Redirects Then, we’ll show you four ways to create a 301 redirect in WordPress. In this post, we’ll explain what 301 redirects are and when you might want to use them. Whether you use a redirection plugin or edit your site files, building 301 redirects can effectively fix any broken links on your site. If you don’t properly set up redirects, you may increase your bounce/exit rates, which harms user experience (and potentially organic rankings).įortunately, it is easy to create 301 redirects in WordPress - by adding a 301 redirect for moved or removed pages, users (and search engines) will be whisked off to the new, updated URL. It’s the circle of life.īut if you do move or delete a page, users could potentially be presented with a 404 error that prevents them from accessing your content, often leading to an exit. Sometimes, you’ll have to move or delete certain pages on your website.
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